Norris "Bo" Bell is a native Atlanta, Georgian who for over 34 years has lived his life for the game of basketball. Norris Bell started his athletic interest in football.  At the age of 12 he sustained a broken left leg that ended any future in football.  Not to be deterred, Norris "Bo" Bell turned to basketball and never looked back.  He played for North Fulton High School where he excelled beyond everyone's expectations.  After High School, Bo Bell attended MG College in Georgia for 2 years.  He then transferred to Gardner Webb College in Boiling Springs, NC, to play basketball and finish the remaining years of college.

In the spring of 1983, Norris Bell was attending the Atlanta Police Academy, but the call of Basketball ended that career path and opened up an opportunity to sign as a free agent with the Atlanta Hawks.  Bell continued to play for one year in the CBA with the Ohio Mixers in Lima, Ohio, where he earned the title Rookie of the Year. 

Bell's basketball career continued when he had to opportunity to play overseas in the European Professional League. There he gained accolades while playing in France and Switzerland.  He played against top players like Billy Knight (Atlanta Hawks General Manager), Michael Ray Richardson, Drazen Petrovic, Tony KoKoc, Avenis Sabonis, and Bob Mcodoo.  During that time, Norris was named player of the year in France while playing with Asvel in Lyon, France.  The team went on to win several championships where one year he was named the second leading scorer in the division.  The following year he was the third leading scorer. 

Norris also had the pleasure of playing in the European All Star Game where he was named MVP.  During his experience in Europe, he learned to speak fluent French and some Italian.  He was quoted as saying, " I have been blessed to travel all over the world. This experience was  a journey that I will never forget."

Returning back to Atlanta, Georgia, Norris began coaching with the Atlanta Celtics, a basketball traveling team in the AAU program.  His record coaching in the AAU exceeded his own expectations with 2 National Championships.  In a four year period his team only lost six games.  His primary goal was to help kids develop their skills both on and off the court. 

In 1990, Norris Bell was voted by the Atlanta Journal Constitution as The Number One Playground Legend.  Norris has had the pleasure of being named AAU Coach of the Year-twice. 

Currently, Coach Bell is part of the Georgia Stars Organization.  He has been involved with this organization for the last 5 years.  He is  a coach as well as director of player development.Norris is also one of the original members of the Nike Skill Academy.  Many consider Coach Bell as having one of the top basketball minds in the country.  With his experience and expertise he maintains a 97% winning percentage.  This has played a major role in rising the bar for Georgia Basketball Nationally.

Coach Bell has touched the lives of many aspiring athletes.  Many have used their lessons from Coach Bell to obtain scholarships to top universities across the country.